So many excuses. Our associations and beliefs around food are pretty complex.
You may want to lose weight because you want to look better, fit into the clothes in the back of your wardrobe.
You may want to lose weight to feel healthier or fitter.
Or it might be that your doctor has told you that you need to.
Chances are, you have tried a variety of diets in the past and, although you may have lost a few kilos - even reached your goals; when you went back to 'normal' eating, the weight crept back on. There is also the whole concept of 'a diet' - depriving yourself of certain foods, feeling hungry all the time.
My approach to weight loss is first to explore your beliefs, associations and habits around food. We also explore your current lifestyle and then establish your goals. We also look at the future and how life will change for you when you have shed the weight.